film distribution (and other stuff)

Film distribution from twbsmediaconnell

Ways to market films from twbsmediaconnell

Distrubution key terms from twbsmediaconnell

Stuff to find for skyfall

Stuff to look for SKYFALL

•      Remember all the categories for exam….

–     Ownership

–     Digital Technology

–     Proliferation of hardware

–     Synergy & Cross media convergence

–     Local and global audiences

–     Technological convergence

–     Also remember all processes:  funding, production, marketing, distribution, exhibition (consumption) and exchange

•      What number for James Bond film?  How does it similar/different to previous ones

•      How does it compare  (similarities/differences) with previous ones?  (actors/story etc)

•      Who is director (what is their reputation? Previous films etc)

•      Who are actors?  (what are their reputations/roles……..is their role important? (consider part of marketing)

•      Production company?

–     Are they horizontally or vertically integrated?

–     Is it a parent or subsidiary company?  (if subsidiary – who is wider owner?)  (also, what other companies do they own?)

•      Budget? (cost to make)

•      Film making locations?  (real sets and studios?

•      Film making details – technologies?

•      How was it edited/special effects etc.

•      How is it a ‘british film’?   

•      How is it an ‘American film’?

•      Who is the audience?  (also consider local and global)

–     Consider synergies and marketing strategies…..

•      Distribution company/companies? 

–     For different countries?

–     For cinema?

–     For DVD?

•      How was it advertised/marketed?  (get everything!)

–     Above the line marketing?

–     Below the line marketing?

–     Technologies/convergence with marketing?

•      Marketing strategies? (other than traditional like website/social networking etc)

–     Look on marketing slide for full list!

•      Synergies and cross media convergence? (what companies did it hook up with and why?

–     Coke zero, heineken, nail varnish, phones, ADELE – (music) to name some!)

–     Production synergy?

–     Distribution synergy?

–     Marketing synergy?

–     Exhibition synergy?

–     Where was it shown/exhibited?

–     Cinema vs home entertainment

•      What was box office income?

•      What was profit (in relation to budget/cost)

•      What was DVD sales/income?

•      Where else can you watch it at home?  (itunes? Netflix? Lovefilm? Etc) 

•      HOW can you watch it?  (what platforms?  PSP, consoles etc) – how does this relate to audiences?