Practice question Synergy and Cross Media Convergence

"Cross media convergence and synergy are vital processes in the successful marketing of media products to audiences." To what extent do you agree with this statement in relation to your chosen media area?

Essay structure:

Answer to the question:


Synergies (marketing) in mainstream =  


Synergies (marketing) in indie =

Extension = changing industries?

Cross media convergence (marketing) in mainstream = 

Cross media convergence (marketing) in indie = 

Extension = changing industries?

Age practice

Stereotype 1 (point):




Stereotype 2 (point):

Stereotype 3 (point):

Sexuality practice

*caution - bit of swearing!


Stereotype 1  (point):



Stereotype 2  (point):



Stereotype 3  (point):

Disability practice

Stereotype 1 (point):



Stereotype 2 (point):



Stereotype 3 (point):

Ethnicity practice

Stereotype 1  (point):



Stereotype 2  (point):



Stereotype 3  (point):

Practice Question

PRACTICE QUESTION:

Discuss the issues raised by media ownership in the production and exchange of media texts in the chosen area you have studied.


-highlight the key words in the question
-put the question in other words


-Complete a basic essay plan in 5 minutes.


PRODUCTION:   issues in mainstream?   Issues in indie?   Changing?

EXCHANGE:    issues in mainstream?   Issues in indie?   Changing?

Sample section B essays (jun 14 question)

Question (June 14)  The increase of hardware and content in media industries has been significant over the years.  Discuss the effect this has had on audiences and institutions in the media area you have studied.

Candidate 2   1/4

Candidate 2   2/4

Candidate 2   3/4

Candidate 2   4/4

candidate 1   1/4

candidate 1   2-4

candidate 1   3/4

candidate 1   4/4

Candidate 2:  EAA-   /20,  EG-   /20,  T -  /10    =     /50  (   Grade)
Candidate 1:  EAA-   /20,  EG-   /20,  T -  /10    =     /50  (   Grade)