Practice question Synergy and Cross Media Convergence

"Cross media convergence and synergy are vital processes in the successful marketing of media products to audiences." To what extent do you agree with this statement in relation to your chosen media area?

Essay structure:

Answer to the question:


Synergies (marketing) in mainstream =  


Synergies (marketing) in indie =

Extension = changing industries?

Cross media convergence (marketing) in mainstream = 

Cross media convergence (marketing) in indie = 

Extension = changing industries?