Friday, 2 October 2015
Thursday, 21 May 2015
Wednesday, 20 May 2015
Section A intro and how to write a point
Intro: IN _______________________ THE TECHNICAL CODES/FEATURES ARE COMBINED TO CONSTRUCT THE REPRESENTATION OF ________________.
Point: White characters are represented as powerful. (who and adjective at the end)
3 body paragraphs:
P
E (editing) For example.....
A This shows/connotes/illustrates/signifies........
E (sound)
A
E (MES)
A
E (CAM SAMC)
A
L This is a reinforced stereotype of white people because......
Top level tips:
-contrast and compare the similarities and differences of characters/settings
-make connections in technical codes EA EA EA EA = connections between them? how do they work together to construct representation?
-level 4 = equal discussion of all 4
-range of key terms, accurate
-NUANCES - notice the background and think of the less obvious stereotypes/representations (remember with down syndrome boy - he was stereotypical as he was slow, dependent, vulnerable but he was also quite cheeky and aware and able)
Added:
-DONT FORGET ABOUT SETTING - what does the setting suggest about the characters and how they're represented?
-EDITING & SOUND = remember the main terms! They will ALWAYS APPLY
-you don't have to have fast paced/exciting lots of non diegetic music editing to talk about editing!!!!!!! (sometimes it's slow and boring intentionally!)
Notes:
-make notes in first 2 minutes, neatly after you read questions 5 times and underline key words in section b!
-do it fairly neat so you have enough space
-structure like below
-WRITE, WRITE, WRITE in the 2 min breaks!!!!!!!!!
-1st viewing = CONCENTRATE........think about STEREOTYPES
-2nd viewing - 25% writing
3rd - 50%
4th - 25%
-the 3 and 4th viewings and the breaks are to fill in the gaps in notes.......
Stereotypes (point) E S MES CAM SAMC
-put line through notes after complete
STOP WRITING AFTER 40 MINS.
-put 'running out of time'
-Example:
white girl - bossy and demanding, close of stern face, bossy tone, in suit, "Sit down and shutup!"
setting = strict office
= enough for marks!
50 minutes section B = 3-5 min MAX for plan, then write, write write
20 EAA (your understanding, your arguments, your points)
20 EG (evidence and case studies)
10 T (media terms)
____
50 each.
Point: White characters are represented as powerful. (who and adjective at the end)
3 body paragraphs:
P
E (editing) For example.....
A This shows/connotes/illustrates/signifies........
E (sound)
A
E (MES)
A
E (CAM SAMC)
A
L This is a reinforced stereotype of white people because......
Top level tips:
-contrast and compare the similarities and differences of characters/settings
-make connections in technical codes EA EA EA EA = connections between them? how do they work together to construct representation?
-level 4 = equal discussion of all 4
-range of key terms, accurate
-NUANCES - notice the background and think of the less obvious stereotypes/representations (remember with down syndrome boy - he was stereotypical as he was slow, dependent, vulnerable but he was also quite cheeky and aware and able)
Added:
-DONT FORGET ABOUT SETTING - what does the setting suggest about the characters and how they're represented?
-EDITING & SOUND = remember the main terms! They will ALWAYS APPLY
-you don't have to have fast paced/exciting lots of non diegetic music editing to talk about editing!!!!!!! (sometimes it's slow and boring intentionally!)
Notes:
-make notes in first 2 minutes, neatly after you read questions 5 times and underline key words in section b!
-do it fairly neat so you have enough space
-structure like below
-WRITE, WRITE, WRITE in the 2 min breaks!!!!!!!!!
-1st viewing = CONCENTRATE........think about STEREOTYPES
-2nd viewing - 25% writing
3rd - 50%
4th - 25%
-the 3 and 4th viewings and the breaks are to fill in the gaps in notes.......
Stereotypes (point) E S MES CAM SAMC
-put line through notes after complete
STOP WRITING AFTER 40 MINS.
-put 'running out of time'
-Example:
white girl - bossy and demanding, close of stern face, bossy tone, in suit, "Sit down and shutup!"
setting = strict office
= enough for marks!
50 minutes section B = 3-5 min MAX for plan, then write, write write
20 EAA (your understanding, your arguments, your points)
20 EG (evidence and case studies)
10 T (media terms)
____
50 each.
Pop up cinema
-range from small to quite big (secret cinema)
-small: do it yourself! all free!
-enjoy the british summertime and be social
-responsible: a lot of them are about URBAN RECYCLING (temporary art spaces under the A12)
They're quite popular! (see below!)
http://www.popupscreens.co.uk/ (targeted at niche audiences who like 80/90 classic films - nostagic!
http://www.portobellopopup.com/
http://www.thelunacinema.com/
guardian article in top tips to set up your own pop up cinema
-linked with technology (and convergence) because we have technologies such as projectors and speakers to easily be able to do this ourselves - not hard or expensive!
-convergence = all technologies converged and marketing is all converged (social media - but tickets online........below the line advertising on social media!)
-could be detrimental to mainstream institutions! loosing money if we don't go to cinema/buy DVD per person!)..........but maybe mainstream institutions will explore with this in the future?
-ownership: a lot are personal and charity based so no ownership ......although film 4 and secret cinema have ownership and they are growing and successful
-aimed at local audiences......esp the smaller based ones are specific niche communities.......maybe secret cinema could start having global appeal (star wars?) ??
-aimed at niche audiences who enjoy class/niche films..........a lot of nostalgic classics
Linked in with most, if not all topics!
-small: do it yourself! all free!
-enjoy the british summertime and be social
-responsible: a lot of them are about URBAN RECYCLING (temporary art spaces under the A12)
They're quite popular! (see below!)
http://www.popupscreens.co.uk/ (targeted at niche audiences who like 80/90 classic films - nostagic!
http://www.portobellopopup.com/
http://www.thelunacinema.com/
guardian article in top tips to set up your own pop up cinema
 |
| small scale pop up |
 |
| in the middle of a road in a town! comfy seats :) = bring community together! |
 |
| big scale pop up: ran by film 4 @ somerset house |
 |
| seats are hot tubs! |
 |
| cineroleum - temporary man made cinema's |
 |
| cineroleum inside |
 |
| folly for a flyover - the temp cinema and artspace under the A12 (urban recycling - reused all materials for good causes) |
-convergence = all technologies converged and marketing is all converged (social media - but tickets online........below the line advertising on social media!)
-could be detrimental to mainstream institutions! loosing money if we don't go to cinema/buy DVD per person!)..........but maybe mainstream institutions will explore with this in the future?
-ownership: a lot are personal and charity based so no ownership ......although film 4 and secret cinema have ownership and they are growing and successful
-aimed at local audiences......esp the smaller based ones are specific niche communities.......maybe secret cinema could start having global appeal (star wars?) ??
-aimed at niche audiences who enjoy class/niche films..........a lot of nostalgic classics
Linked in with most, if not all topics!
Secret Cinema (production/distribution/marketing/exhibition)
-all about changing audiences and changing institutions
-changed exhibition
-linked to 'pop up cinema' - (a bigger version)
-audiences want new and innovate ways to consume and watch films
-remember audiences are becoming bored with the standard and mainstream multiplex, OTT CGI, predictable films........people want new and different!
-even though we have amazing stuff with new digital technologies and technological convergence......there is a gap in the market for this kind of exhibition (some niche audiences don't want/like netflix/amazon fire TV stick/watch films on ipads etc.........some want a fun day/night out!)
-mostly re-releasing classic films - what could happen in the future????? Will this be a new thing?
-
http://www.secretcinema.org/
-you can 'like' secret cinema' on facebook! You can see the promo videos! https://www.facebook.com/SecretCinema
-
short article about secret cinema star wars
but audiences boycotted and were angered with initial ticket price sales of £75! (star wars)
-went from 20
-to 50
-now 75?!?!
.......eeeeks! They becoming to mainstream???? (like independent hollywood films?)
-changed exhibition
-linked to 'pop up cinema' - (a bigger version)
-audiences want new and innovate ways to consume and watch films
-remember audiences are becoming bored with the standard and mainstream multiplex, OTT CGI, predictable films........people want new and different!
-even though we have amazing stuff with new digital technologies and technological convergence......there is a gap in the market for this kind of exhibition (some niche audiences don't want/like netflix/amazon fire TV stick/watch films on ipads etc.........some want a fun day/night out!)
-mostly re-releasing classic films - what could happen in the future????? Will this be a new thing?
-
http://www.secretcinema.org/
-you can 'like' secret cinema' on facebook! You can see the promo videos! https://www.facebook.com/SecretCinema
-
 |
| used to be very small and indie.....like small audiences on brick walls! (about £10-20 tickets) |
 |
| getting bigger....... |
 |
| theatre/performance + cinema = new type of exhibition! (cross institutional synergy) |
 |
| even got the delorian! (the car) |
short article about secret cinema star wars
but audiences boycotted and were angered with initial ticket price sales of £75! (star wars)
-went from 20
-to 50
-now 75?!?!
.......eeeeks! They becoming to mainstream???? (like independent hollywood films?)
Tuesday, 19 May 2015
Practice question - Digital Distribution (jan 12)
Question: To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?
Key words: Digital distribution, affect, marketing, consumption.
Consumption - audiences consumption of films (consumption is mostly linked with exhibition/exchange)
Essay structure:
Answer to question: (high level answer will see BOTH SIDES of debate)
-
1) How have things changed in distribution?
2) How does it affect marketing in mainstream films?
3) Constrast this to how it affects marketing in indie films?
4) How does it affect consumption in mainstream films?
5) Constrast this to how it affects consumption in indie films?
Key words: Digital distribution, affect, marketing, consumption.
Consumption - audiences consumption of films (consumption is mostly linked with exhibition/exchange)
Essay structure:
Answer to question: (high level answer will see BOTH SIDES of debate)
-
1) How have things changed in distribution?
3) Constrast this to how it affects marketing in indie films?
4) How does it affect consumption in mainstream films?
5) Constrast this to how it affects consumption in indie films?
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