Pop up cinema

-range from small to quite big (secret cinema)
-small: do it yourself!  all free!
-enjoy the british summertime and be social
-responsible: a lot of them are about URBAN RECYCLING  (temporary art spaces under the A12)


They're quite popular! (see below!)

http://www.popupscreens.co.uk/  (targeted at niche audiences who like 80/90 classic films - nostagic!

http://www.portobellopopup.com/

http://www.thelunacinema.com/

guardian article in top tips to set up your own pop up cinema

small scale pop up

in the middle of a road in a town! comfy seats :)  = bring community together!

big scale pop up:  ran by film 4 @ somerset house

seats are hot tubs!

cineroleum - temporary man made cinema's

cineroleum inside

folly for a flyover - the temp cinema and artspace under the A12
(urban recycling - reused all materials for good causes)

-linked with technology (and convergence) because we have technologies such as projectors and speakers to easily be able to do this ourselves - not hard or expensive!
-convergence = all technologies converged and marketing is all converged  (social media - but tickets online........below the line advertising on social media!)
-could be detrimental to mainstream institutions! loosing money if we don't go to cinema/buy DVD per person!)..........but maybe mainstream institutions will explore with this in the future?
-ownership:  a lot are personal and charity based so no ownership ......although film 4 and secret cinema have ownership and they are growing and successful
-aimed at local audiences......esp the smaller based ones are specific niche communities.......maybe secret cinema could start having global appeal (star wars?) ??
-aimed at niche audiences who enjoy class/niche films..........a lot of nostalgic classics

Linked in with most, if not all topics!