Practice question - Digital Distribution (jan 12)

Question:  To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?


Key words:  Digital distribution, affect, marketing, consumption.

Consumption - audiences consumption of films  (consumption is mostly linked with exhibition/exchange)


Essay structure:  

Answer to question:                        (high level answer will see BOTH SIDES of debate)
-

1) How have things changed in distribution?

2) How does it affect marketing in mainstream films?

3) Constrast this to how it affects marketing in indie films?

4) How does it affect consumption in mainstream films?

5) Constrast this to how it affects consumption in indie films?