-changed exhibition
-linked to 'pop up cinema' - (a bigger version)
-audiences want new and innovate ways to consume and watch films
-remember audiences are becoming bored with the standard and mainstream multiplex, OTT CGI, predictable films........people want new and different!
-even though we have amazing stuff with new digital technologies and technological convergence......there is a gap in the market for this kind of exhibition (some niche audiences don't want/like netflix/amazon fire TV stick/watch films on ipads etc.........some want a fun day/night out!)
-mostly re-releasing classic films - what could happen in the future????? Will this be a new thing?
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http://www.secretcinema.org/
-you can 'like' secret cinema' on facebook! You can see the promo videos! https://www.facebook.com/SecretCinema
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| used to be very small and indie.....like small audiences on brick walls! (about £10-20 tickets) |
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| getting bigger....... |
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| theatre/performance + cinema = new type of exhibition! (cross institutional synergy) |
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| even got the delorian! (the car) |
short article about secret cinema star wars
but audiences boycotted and were angered with initial ticket price sales of £75! (star wars)
-went from 20
-to 50
-now 75?!?!
.......eeeeks! They becoming to mainstream???? (like independent hollywood films?)
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