More past papers.. (jun 2012 - synergy)

Question:  "Cross media convergence and synergy are vital processes in the successful marketing of media products to audiences."  To what extent do you agree with this statement in relation to your chosen media area?

1/5

2/5

3/5

4/5

5/5      
(46/50!!!!!!!!)

Section B past paper questions

Be prepared for ALL questions

Most likely:

Technological convergence 

Synergy/cross media convergence 

Ownership

Piracy debates - really useful videos!

His viewpoint:  institutions are responsible for piracy because they don't offer a range of platforms or ways for audiences to view films.
HAVE MULTI-PLATFORM SIMULTANEOUS RELEASE!
Case Study:  "Mum and Dad" indie horror film - released on boxing day at cinema, DVD and available to download - ON THE SAME DAY!  It made money!
Institutions have to keep up with audience demand who want to consume film differently in a range of platforms
He argues to prevent piracy:
   1) Simultaneous release
   2) Multi-platforms (for audience where/how/when they want)
   3) Availability at cinema (people will still pay (even a bit more) to cinema for theatrical experience
It's a win-win situation (for audiences and institutions)





Artists/authors/filmmakers/musicians will lose money!  If they don't produce books, music and films because people don't pay for it (and effectively steal it) WE WONT HAVE FILMS/MUSIC/BOOKS!  (or it would be completely dominated by mainstream/conglomerate institutions - yikes!)

Amazon fire TV stick -

Part of:
   Digital technology! 
   Technological convergence! (Marketing, Distribution, Exhibition convergence) 
   Proliferation of hardware!

It's only been out in UK for a month - AMAZING TO PUT IN EXAM AS ITS NEWWWWWWW!


The fire stick is an example of CROSS INSTITUTIONAL SYNERGY  (aka CROSS MEDIA COVERGENCE)

Amazon = big conglomerate! With synergies of all sorts of companies......
-is the future of the film industry dependent on cross media convergence?
(because it's about synergies between:  FILM +  TV institutions +  INTERNET institutions + MUSIC institutions)
-INSTITUTIONS ARE HAVING TO OFFER NEW TECHNOLOGIES AND SERVICES TO KEEP UP WITH AUDIENCE DEMAND!  People want it when they want, how they want, where they want - we as audiences have lots of control over our consumption because we have a lot of choice (and tech convergence)

http://www.dailymail.co.uk/sciencetech/article-3009022/Amazon-s-Fire-TV-Stick-launches-UK-35-plug-streaming-device-adds-films-movies-HD-set.html

this are some of the things it comes with......plus spotify.....
notice the curzon home cinema - is this technology the future of cinema?  (links to preventing piracy videos!)

more technological convergence! 

this is amazon fire TV (not the stick) but you can see the convergence

you can buy on amazon 

Who benefits from the low cost of £35?

Who suffers?

-remember BOTH sides of these arguments!!!!!

Cinema stuff and debates

Cinema stuff (twbs) from twbsmediaconnell

Section B Key terms

Section b key terms checklist from twbsmediaconnell

New key terms:
diversify (institutions branching out to other industries  - having synergies or cross media convergence means film institutions are diversifying)

360 degree marketing/branding - marketing coming at audiences from all angles: most mainstream/hollywood films have this to reach wide audiences

long trail - when people proliferate and make and distribute their own films (a lot of film makers shoot on average devices such as iphone and upload to vimeo and this can spread quickly)

changing audiences and web 2.0 - audiences becoming more active and have more power/control (ie. we have a voice such as rating films on rotten tomatoes or sharing good/bad reviews on your facebook or a film's facebook page - this can be beneficial and detrimental to film institutions....)

prosumer - producer + consumer (when someone produces/makes and buys = i.e APPS or "life in a day" the film on youtube

Side by Side (documentary about old film vs digital cinema)

You can rent on iTunes for about £3.50 - it's good to understand how film is dying and is most likely to become obsolete. Produced by Keanu Reeves, he interviews a range of big time directors and producers and they give a range of opinions about the advantages/disadvantages of growth and expansion of d cinema.

A good watch that might help you in exam!