Section b key terms checklist from twbsmediaconnell
New key terms:
diversify (institutions branching out to other industries - having synergies or cross media convergence means film institutions are diversifying)
360 degree marketing/branding - marketing coming at audiences from all angles: most mainstream/hollywood films have this to reach wide audiences
long trail - when people proliferate and make and distribute their own films (a lot of film makers shoot on average devices such as iphone and upload to vimeo and this can spread quickly)
changing audiences and web 2.0 - audiences becoming more active and have more power/control (ie. we have a voice such as rating films on rotten tomatoes or sharing good/bad reviews on your facebook or a film's facebook page - this can be beneficial and detrimental to film institutions....)
prosumer - producer + consumer (when someone produces/makes and buys = i.e APPS or "life in a day" the film on youtube
New key terms:
diversify (institutions branching out to other industries - having synergies or cross media convergence means film institutions are diversifying)
360 degree marketing/branding - marketing coming at audiences from all angles: most mainstream/hollywood films have this to reach wide audiences
long trail - when people proliferate and make and distribute their own films (a lot of film makers shoot on average devices such as iphone and upload to vimeo and this can spread quickly)
changing audiences and web 2.0 - audiences becoming more active and have more power/control (ie. we have a voice such as rating films on rotten tomatoes or sharing good/bad reviews on your facebook or a film's facebook page - this can be beneficial and detrimental to film institutions....)
prosumer - producer + consumer (when someone produces/makes and buys = i.e APPS or "life in a day" the film on youtube
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