Digital technology!
Technological convergence! (Marketing, Distribution, Exhibition convergence)
Proliferation of hardware!
It's only been out in UK for a month - AMAZING TO PUT IN EXAM AS ITS NEWWWWWWW!
The fire stick is an example of CROSS INSTITUTIONAL SYNERGY (aka CROSS MEDIA COVERGENCE)
Amazon = big conglomerate! With synergies of all sorts of companies......
-is the future of the film industry dependent on cross media convergence?
(because it's about synergies between: FILM + TV institutions + INTERNET institutions + MUSIC institutions)
-INSTITUTIONS ARE HAVING TO OFFER NEW TECHNOLOGIES AND SERVICES TO KEEP UP WITH AUDIENCE DEMAND! People want it when they want, how they want, where they want - we as audiences have lots of control over our consumption because we have a lot of choice (and tech convergence)
http://www.dailymail.co.uk/sciencetech/article-3009022/Amazon-s-Fire-TV-Stick-launches-UK-35-plug-streaming-device-adds-films-movies-HD-set.html
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| this are some of the things it comes with......plus spotify..... notice the curzon home cinema - is this technology the future of cinema? (links to preventing piracy videos!) |
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| more technological convergence! |
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| this is amazon fire TV (not the stick) but you can see the convergence |
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| you can buy on amazon |
Who benefits from the low cost of £35?
Who suffers?
-remember BOTH sides of these arguments!!!!!
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